Digital marketing for SuperYachtsMonaco

I worked with the superyacht broker as a contract Head of Digital Marketing for 18 months. During that time, I oversaw the relaunch of the website and focused on improving organic ranking for key phrases.

Setup & context

I joined the business as a contract Head of Digital Marketing with a brief to improve the performance of the website.

Key achievements

Website performance

• The site received genuine email enquiries from genuine prospects who went on to both buy and charter yachts.

• Organic traffic increased, reducing spend on PPC.
  

Search Engine Optimisation

• The site improved its organic rank for competitive key phrases, such as 'yachts for sale Monaco' and 'superyacht'.
  

Website relaunch

• Alongside the MD, we shortlisted and hired an award-winning Web Agency to build the new site.

• We worked with an iconic artist to bring a unique visual identity to the website.

• I produced unique copy for the yacht listings and destination guides.