Blog writing for Skillshare

Since September 2022, I've been writing blogs for the Skillshare website. I've tackled a range of topics, from marketing to crafts, home improvement and beyond, with a range of pieces aimed at ranking highly in search engines and encouraging users to engage with classes.

Setup & context

I write to briefs supplied by in-house or agency content strategists, suggesting ways to improve the structure and flow while optimising for a specific set of keywords. I also source imagery and find additional internal links.